Wednesday, September 19, 2007

What is Animation Marketing?

Working in animation doesn't always mean working at an animation desk. If you love animation but do not posses the talent for animation, you can still work in the industry.

Today's professional marketers are developing business strategies in a rapidly changing media environment. To keep up with the media revolution, businesses are hiring marketing professionals that combine a variety of marketing media strategists.

Marketers use animation marketing to detail the functional operation of a product and or services. Characters bring to life product or services of the particular company. Animation can be building an interactive catalog allowing customers to identify and purchase products without the need for technical assistance.

Ecommerce is opening the door for endless opportunities. The use of 3D animation for web and other media marketing has exploded over the last decade. One great way to get your foot in the door of an animation studio is through an internship position while still in animation school.

Anne Globe»», the new head of marketing at the Dreamworks Animation studio, has a laundry list of responsibilities, leading a huge department at a huge studio.

* Maintaining and developing the promotional partnerships of the animation studio.
* Working with public relations firms to market the studio's upcoming animation features.
* Developing merchandising campaigns promoting each animation feature the studio produces.

Guinness»» has come up with a clever ad for their Liquid Gold beverages. The advertising uses simple concepts with animation.


If you like challenges and enjoy animation Animation Marketing may be perfect for you.


http://www.career-opportunities.net/CareersTrainingAnimationMarketing