Keywords:
employment problem solving, employment solutions, employment problems, self-help, self-improvement, self-growth, self-reliance
Abstract
This article introduces the employment solutions module of the world's best personal and professional problem solving site, describing competitive offerings, the customer profile, problem-oriented solutions, target markets, product offerings, and usability features. It concludes that the module is a major contribution to the information superhighway.
Introduction
The aim of this article is to introduce the employment solutions module (http://www.triplacc.com/employment/employment.html) of the world's best personal and professional problem solving site (http://www.triplacc.com/). The article is addressed to readers who may have an employment problem bogging them and who may therefore be seeking a way out of their predicament.
It is a common fact of life that we all have problems and that we are often frustrated or we tend to lash out because of our inability to find accessible and reliable information about our problems. This specialist site fills our employment needs - as our pragmatic friend for solving our employment problems.
To be of the greatest use to people a problem solving site must combine pragmatic discussions of their personal or professional problem with merchant products that provide more detailed information. Typically, the web site will provide free information in the form of news, articles, and advice, which direct the visitor on what to do to solve her problems. Complementing this, the web site will also provide merchant products which discuss in detail how the visitor can go about resolving her problem. This means that the most effective, visitor-oriented problem-solving site will be an information-packed commercial site - and so is the world's best personal and professional problem solving site (http://www.triplacc.com/) and its specialist sites.
The approach that we have adopted below is to describe competitive offerings, the customer profile, problem-oriented solutions, target markets, product offerings, and usability features. Competitive Offerings
The following are the top employment sites on the Internet, along with their offerings.
USAJOBS - The Federal Government's Official Jobs Site. A US Office of Personnel Management website, the Federal Government's official one-stop source for Federal jobs and employment information. This is the Federal Government's job-search site. . Part Time Jobs Online : Hourly Job Search : Employment Guide.com. A job search and career advice site, where you can post a resume, search for employment by locale, gain career advice, and take an inventory of personal career readiness.
Employment Spot - Employment Resources, Job Search, and Career Advice. A career advice and job search site where you can find a collection of employment resources, find a job, post a job, search by location or vocation, and so on. Sun - Corporate Employment Home Page. The Sun Corporate Employment web site includes jobs, resume submission, benefits, contact information, and student, college, and international job and career resources.
U.S. Equal Employment Opportunity Commission (EEOC). This is the web site of the Federal agency in charge of administrative and judicial enforcement of the Federal civil rights laws, and providing compliance education and technical assistance in matters of equal opportunities in employment.
CareerBuilder.com Jobs. A job search site that allows you to search for 1.3 million jobs and to find new employment or work, with fresh job listings posted daily. You can have jobs emailed to you. Occupational Employment Statistics Home Page. This is a US Department of Labor, Bureau of Labor Statistics, web site. It proves occupational employment statistics covering employment and wage estimates for over 800 occupations.
These are all good sites that provide valuable information on specific aspects of employment. Their main limitations are as follows: 1. Many of the web sites cover only a narrow segment of employment, e.g. a particular function or the needs of a specific organisation. 2. All of the web sites do not cover self-employment. They generally focus on job search, career advice, employment law, or employment policy. 3. Most of them may be better targeted to the needs of the every day person by being more problem-focused, with solutions aligned to specific employment problems. 4. Most of them do not offer merchant products that deepen the visitor's understanding of her problem and of the consequent solutions.
The employment solutions module (http://www.triplacc.com/employment/employment.html) of the world's best personal and professional problem solving site (http://www.triplacc.com/) addresses these problems by targeting a multiplicity of market segments, adopting a customer profile that fits the typical employment-seeking person, considering the specific needs or problems that this person may face, offering incisive (problem-centred) solutions to the various problems, and offering a range of merchant products that deepen the visitor's appreciation of her problems and of the solutions that are applicable to them. Self-employment is a major part of the employment module.
Customer Profile
The customer profile or target visitor characteristics of the employment solutions module (http://www.triplacc.com/employment/employment.html) is the same as for all specialist sites of the world's best personal and professional problem solving site (http://www.triplacc.com/). The site has been designed to meet the needs of visitors who have an employment problem bogging them. It is designed for both males and females, even though it is often convenient to refer to just one sex when writing. The visitor uses search engines to research information about her personal or professional problem, with the intention of finding solutions to it. The visitor is serious about solving her problem and is therefore willing to buy products that help her to achieve her mission, provided that she can find reliable and honest information about relevant products so that she can make an informed decision about which ones to acquire. This information will help her to apply her finances economically, and hence avoid wasting money. The visitor wants high quality information products (usually in digital form) and wants to pay the cheapest price for these (without paying so much emphasis on price that she compromises quality). The visitor also wants free bonus offers that are attached to the purchased goods.
Problem-Centred Solutions
Our free solutions are organised in the form of pragmatic articles that are written by top experts. Each article addresses a specific daily problem, but does not go into detail. It explains the problem and tells the visitor what she must do to solve her problem. However, it does not tell the visitor how she must solve it - this is too much for an article. To find out about the how, the visitor must buy a product (usually an e-book or e-book set) that goes into greater depth.
The set of employment articles that we have chosen, to provide initial solution to a visitor's problem are as follows:
Career Advancement
Graduating with a Plan of Action (http://www.triplacc.com/employment/career/plan-of-action.html) A guide to career planning after graduation.
A Look at Some Out-of-the-Ordinary Jobs (http://www.triplacc.com/employment/career/some-jobs.html) A review of some not-usually-considered job options.
Career Discovery: Pinpoint Your Ideal Career (http://www.triplacc.com/employment/career/ideal-career.html) Identifying your future career direction.
Will a Personality Test Help You Find a Career? (http://www.triplacc.com/employment/career/personality-test.html) The use of a personality test in determining your career direction.
Get Yourself Noticed! (http://www.triplacc.com/employment/career/noticed.html) How to get yourself noticed for promotions.
Networking: Some Basic Tips to Improve Your Career (http://www.triplacc.com/employment/career/networking.html) How to use networking to simplify your job search and career advancement prospects.
Improve Your Image at Work (http://www.triplacc.com/employment/career/image.html) Selling yourself at work to improve your career prospects.
Over 50 and Changing Careers? You'd Better have a Plan. (http://www.triplacc.com/employment/career/changing.html) Career planning for over-50's.
Take this Career and Shove it - in the Right Direction! (http://www.triplacc.com/employment/career/shove-it.html) Redirecting your career path to suit your personality.
Chicken Soup for Job Seekers (http://www.triplacc.com/employment/career/chicken-soup.html) How to go about changing your job to one that better suits your life's goals.
Stressed Out? It Might Be Your Job (http://www.triplacc.com/employment/career/stressed-out.html) Understanding work stress.
Job Search
Job Search: Is It a Numbers Game? (http://www.triplacc.com/employment/job-search/numbers-game.html) Understanding job search.
How to Write a Resume that Stands Out from the Crowd (http://www.triplacc.com/employment/job-search/resume.html) Resume writing skills.
Rules for Effective Resume Formatting (http://www.triplacc.com/employment/job-search/resume-formatting.html) How to format a resume for improved job search.
I'm Changing Careers - How Do I Format My Resume? (http://www.triplacc.com/employment/job-search/format-resume.html) How to format your resume.
Would You Lie on Your Resume? (http://www.triplacc.com/employment/job-search/resume-ethics.html) Resume ethics.
Can You Afford to Write Your Own Resume? (http://www.triplacc.com/employment/job-search/your-own-resume.html) Writing your own resume versus using a resume service.
Creating a Compelling Cover Letter (http://www.triplacc.com/employment/job-search/cover-letter.html) How to write cover letters.
Five Tips to Nailing Your Job Interview (http://www.triplacc.com/employment/job-search/interview.html) Job interview techniques.
Self-Employment
Self-Employment Ideas (http://www.triplacc.com/employment/self-employment/se-ideas.html) Some ideas for self-employment.
Entrepreneur: The Last Free American (http://www.triplacc.com/employment/self-employment/entrepreneur.html) Becoming an entrepreneur.
Is Working from Home All It's Cracked Up to Be? (http://www.triplacc.com/employment/self-employment/cracked-up.html) The truth about working from home.
Work from Home Business Money Matrix (http://www.triplacc.com/employment/self-employment/money-matrix.html) A work-from-home opportunity.
How to Create a Successful Work at Home Business (http://www.triplacc.com/employment/self-employment/work-at-home.html) Creating a work-at-home business.
Working From Home - The Online Business Reality (http://www.triplacc.com/employment/self-employment/online-reality.html) The reality of running an online business.
Running a Successful Home Based Business on the Web (http://www.triplacc.com/employment/self-employment/home-based.html) How to run a successful home-based business online.
Do You Have the Right Stuff for Home-Based Business Success? (http://www.triplacc.com/employment/self-employment/right-stuff.html) The reality of running a home-based business.
A Dollar in Your Pocket and a Dream (http://www.triplacc.com/employment/self-employment/dollar-in-pocket.html) Starting an online business from almost nothing.
My Secret Recipe for Home Business Success (http://www.triplacc.com/employment/self-employment/secret-recipe.html) One person's approach to home business success.
Are You Spreading Yourself Thin? (http://www.triplacc.com/employment/self-employment/spreading-thin.html) How to promote affiliate products without spreading yourself thin.
Starting an eBay Business - An Online Business Model that Works (http://www.triplacc.com/employment/self-employment/ebay.html) How to start an eBay business.
Drop Shippers Can Make a Fortune on eBay (http://www.triplacc.com/employment/self-employment/drop-shippers.html) Running a drop shipping business on eBay.
Come Blog with Me and Ride the Crest of The Blogging Wave of Internet Business (http://www.triplacc.com/employment/self-employment/blog-with-me.html) Getting into the online blogging business.
Paid Surveys Online - An Easy Way to Make Money Online? (http://www.triplacc.com/employment/self-employment/paid-surveys.html) The truth about doing paid surveys.
Target Markets and Product Offerings
Now let us turn to the target markets and their associated product offerings. We have positioned the segments to address the various needs of a visitor over a period of time, and at any given time a customer may belong to one or more of the market segments. There are three general classes of products offered: ClickBank products, Google products, and eBay products. Google and eBay products are presented on each page of the site. ClickBank products are grouped into product categories that match the target markets. These categories and their markets are as follows.
Career Advancement. This consists of visitors looking to plan their future career and life mission. Their needs are met through the career-advancement product catalogue (http://www.triplacc.com/products/career-pc.html).
Job Search. This consists of visitors looking for work. Their needs are met through the job-search product catalogue (http://www.triplacc.com/products/job-search-pc.html).
Self-Employment. This consists of visitors looking to go it alone. Their needs are met through the self-employment product catalogue (http://www.triplacc.com/products/self-employment-pc.html).
Conclusion
This article has introduced the employment solutions module of the world's best personal and professional problem solving site. The article has examined competitive offerings, the target customer profile, problem-oriented solutions, target markets, product offerings, and usability considerations. It concludes that the module is a major contribution to the information superhighway.
About the Author
A A Agbormbai is the editor and webmaster of Personal and Professional Problem Solving - a web site that fills a vacuum on the Web. He has a PhD from Imperial College London and enjoys an interdisciplinary upbringing having worked or studied in aerospace engineering, information systems development, and management. The employment solutions module is one of many specialist sites of Personal and Professional Problem Solving.
